Privacy Policy
The purpose of this notice
In this privacy notice we explain how we will process your personal information obtained through your use of our website https://www.aiconline.co.uk/ and through other interactions with you, for example, when you visit our social media pages, buy our products on social media channels or trade shows, or when you interact with us professionally.
It is important that you read this privacy notice, together with any other privacy notice we may provide on specific occasions, so that you are fully aware of how and why we are using your data, and what data protection rights you have.
About Aura Infection Control
Aura Infection Control are the market leaders in dental infection control. We provide a wide range of products and services ranging from hand hygiene products to PPE as well as infection control training courses for the dental industry.
What this notice covers
Who we are and how to contact us
When we say we, us or our in this privacy notice, we mean Aura Infection Control Limited, a company incorporated and registered in England and Wales with company number 08814266 and whose registered office is at Hanover Buildings, 11-13 Hanover Street, Liverpool, Merseyside, L1 3DN.
For the purposes of the Data Protection Legislation, we are the controller of your personal data. This means that we are responsible for deciding how we hold and use personal information about you.
If you have any questions in regard to any part of this notice, please contact us by emailing orders@aiconline.co.uk or calling us on 01833 630393
Data protection legislation
We are committed to protecting your privacy and safeguarding your personal data. Our use of your personal data is subject to the UK General Data Protection Regulation, the UK Data Protection Act 2018 and other UK privacy laws (together UK Data Protection Legislation).
Personal data we collect
Personal data means information which relates to an identified or an identifiable individual.
| Types of personal data we may collect | Examples |
|---|---|
|
Identity Data
|
Title, first name; last name; user name |
|
Contact Data |
address; email; telephone number. |
|
Financial and transactional data |
payment card details; details of orders made and processed; details of payment received/made; details of invoices received/issued. |
|
Usage Data |
products purchased and prices paid; how you use and navigate our app and website; services you signed up to (e.g. our blogs); events you attended or expressed interest in. |
|
Profile Data |
information about you that you provide in your profile/account on our website (for example, your email address); your interests and preferences; posts and materials you upload onto our website. |
|
Professional Data |
job title; name of business or organisation; professional credentials; professional contact details. |
|
Communication Data |
details of enquiries submitted by you through our website, app or emailed to us; information obtained through networking. |
How we collect personal data
We collect most of this information from you direct. However, we may also collect information from other sources.
| Type of source | Examples |
|---|---|
|
Your use of our website and services |
when you create an account on our website; when you use our website services; when you buy our products or services; when you submit an enquiry or feedback to us or complete our survey; when you sign up to our mailing list; when you post any information or materials on our website. |
|
Your use of our social media pages |
when you follow, post on, or interact with our posts on our Facebook, Twitter, Youtube, LinkedIn, and Instagram pages. |
|
Direct interactions with you |
when you contact us (e.g. by phone or email); when you participate in our user research activities (e.g. provide us with feedback or respond to our questionnaires); when you network with us (e.g. provide us with your business card or contact us via our social media); when you register interest in our products or services. |
|
From publicly accessible sources |
your website; your profiles on social media platforms (e.g. LinkedIn, Facebook, Twitter); professional networking groups and databases. |
|
Automated technologies or interactions |
as you interact with our website and advertisements, we may automatically collect technical data (as described in section The personal data we collect above). We collect this personal data by using cookies, server logs and other similar technologies. For further details, go to [insert URL] . |
How and why we use personal data
Under the Data Protection Legislation, we can only use your personal data if we have a proper reason for doing so, for example: consent, contact, legitimate interests, or legal obligation.
1. Generally, we do not rely on consent as a legal basis for processing your personal data other than to:
- place cookies and similar tracking technologies on your device including third-party cookies (for further details please see our Cookies Notice [insert as a link]); and
- send you our blogs, newsletters or other electronic marketing communication if you are not our existing customer or if you request or expressly agree to receive such communication.
Where your permission is required, we will clearly ask you for such consent separately from the body of this privacy notice.
You have the right to withdraw consent by:
- emailing us at []
- changing your privacy settings within your account on our website or app;
- in case of marketing emails, by using the ‘unsubscribe’ link in our marketing emails; or
- in case of cookies, by using the cookie preferences settings on our website.]
Even if we are not required to obtain your consent for marketing purposes, you can still opt-out of receiving marketing communications at any time, so you are still in control.
From time to time, we may ask you to confirm or update your marketing preferences.
2. We will use your personal data if we need to do it to perform our obligations under a contract with you or if it is necessary for a contract which we are about to enter with you. For example, if we need to:
- register you as a new customer and administer your account (e.g. set up your subscription, manage your orders, administer invoicing and payments);
- provide our products/services to you;
- manage our relationship with you (e.g. to respond to your enquiries or to notify you about changes to our products/services); and
- provide after sale care services (e.g. technical support).
3. Legitimate interests. We may process your personal data when we (or a third party) have a legitimate reason to use it, so long as this is not overridden by your own rights and interests. For example:
- to administer and protect our business and our website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data);
- to manage your account and our relationship with you;
- to manage payments, fees, charges, and to collect debts which you may owe to us;
- to interact with you professionally (e.g. if you represent our current or prospective customer, supplier or business partner) to manage our relationship with the organisation you represent;
- to deal with your enquiry unrelated to a contract which we may have with you;
- to ask you to leave a review or complete a survey;
- to send you our email updates or other electronic marketing communications if you are our existing client;
- to increase our business or promote our brand through delivering relevant website content, advertisements, and marketing communications to you;
- to measure or understand the effectiveness of the advertising we provide to you;
- to improve our website, products, services, marketing, and customer relationships;
- for the prevention and detection of fraud and spam; and
- for the establishment, exercise or defence of our rights under our contract with you and/or legal claims.
Marketing
Our marketing emails
We may send you emails about our products if you are our existing customer (on the basis of our legitimate interests) or, if you are our prospective customer, when you expressly agree to that (for example, by signing up to our newsletter).
Cookies and similar technologies
We may also use cookies and similar tracking technologies (for example tracking pixels in our marketing emails and website/app advertisements) and analytics services (such as Google Analytics) to collect information about your use of our website, app, services and your interactions with our marketing emails and advertisements.
We will ask for your consent to the use of non-essential cookies, including third party cookies. You can find further information about the cookies used on our website and the purposes they are used for by reading our Cookies Notice [insert as a link].
Right to withdraw consent or to object to processing
You can always ask us to stop using your personal information for marketing purposes by:
- [emailing us at [insert email address];
- changing your marketing preferences within your account on our website or app;
- in case of marketing emails, by using the ‘unsubscribe’ link in our marketing emails; or
- in case of cookies, by using the cookie preferences settings on our website.]
From time to time, we may ask you to confirm or update your marketing preferences
Who we share personal data with
We may share your information with third parties for the purposes set out in this notice.
Service provision
If you are a registered user and place an order with us, we will share your personal data with the delivery team servicing your area.
We also use Opayo, a payment gateway, to process payments through our website. If you pay for our products through our website, you will be providing your personal data (for example, details of your payment card and billing address) to Opayo. Please see their privacy policy.
IT and technology
We also share data with providers of IT, digital, and technology products and services, which we use to operate our business. For example, providers of website hosting services, website and app analytics services, customer email services, digital marketing and geo-fencing services, and social media advertising services. We impose contractual obligations on the above providers to ensure that your personal data is protected.
Other sharing
We may also:
- share your personal data with members of our staff;
- disclose your personal data to professional advisers (e.g. lawyers, accountants, auditors or insurers) who provide professional services to us;
- disclose your personal data to certain third parties if specifically requested or agreed with you (e.g. if you ask us to introduce you to a third party);
- disclose and exchange certain information with law enforcement agencies and regulatory bodies to comply with our legal obligations; and
- share some personal data with other parties, such as potential buyers of some or all of our business, potential investors, or group companies if our business undergoes a corporate re-structure.
Such data recipients will be bound by confidentiality obligations.
International data transfers outside the United Kingdom
We do not transfer your personal data outside the United Kingdom.
How long we keep personal data
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
For example:
- we are required to keep accounting records for seven (7) years for tax audit purposes;
- if you have a contract with us, we will keep your data for up to six (6) years after the end of that contract
- if you subscribe to our updates, we will hold your data for that purpose for six (6) months, or until you unsubscribe or otherwise tell us that you no longer wish to receive such communications, whichever is earlier;
- if you enquire or purchase our business-to-business services, we will keep your personal data for marketing purposes for two (2) years from when we last heard from you, unless you earlier opt-out from receiving marketing communications.
We may also anonymise your personal data (so that it can no longer be associated with you) for analytics, research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
Your rights
You have a number of rights in relation to your personal data, which allow you to access and control your information in certain circumstances. You can exercise these rights free of charge, unless your request is manifestly unfounded or excessive (in which case we may charge a reasonable administrative fee or refuse to respond to such request).
| Your right | Explanation |
|---|---|
|
Access |
This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it. |
|
Rectification |
The right to require us to correct any inaccuracies in your personal data. |
|
Erasure (to be forgotten) |
The right to require us to delete your personal data in certain situations. |
|
Restriction of processing |
The right to require us to restrict processing of your personal data in certain circumstances (e.g. if you contest the accuracy of the data we hold). |
|
Data portability |
The right to receive, in certain situations, the personal data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party. |
|
To withdrawn consent |
The right to withdraw your consent, if we rely on your consent to use your information. |
|
To object |
The right to object at any time to your personal data being processed for direct marketing (including profiling) or, in certain other situations, to our continued processing of your personal data (e.g. processing carried out for the purpose of our legitimate interests). |
|
Not to be subject to automated individual decision-making |
The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you, or similarly significantly affects you. |
If you would like to exercise any of those rights, please contact us at orders@aiconline.co.uk Please let us know what right you want to exercise and the information to which your request relates.
Information Security
We have appropriate security measures to prevent personal data from being accidentally lost or used or accessed unlawfully. We limit access to your personal data to those who have a genuine business need to access it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.
We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.
Complaints
We hope that we can resolve any query or concern you may raise about our use of your information. You may contact us by using the contact methods set out in the How to contact us section of this privacy notice.
The Data Protection Legislation also gives you a right to lodge a complaint with the Information Commissioner, who may be contacted at https://ico.org.uk/make-a-complaint/, telephone on 0303 123 1113, or by post to: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.
We would, however, appreciate the chance to deal with your concerns before you approach the supervisory authority, so please contact us in the first instance.
Changes to this privacy notice
This privacy notice was last updated on 1st August 2023
We may change this privacy notice from time to time; when we do, we will publish the new version of the privacy notice on our website. If you are our customer, we may also inform you via email or post